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New logo and website design and build for a garden design & landscaping company

Logo design for Slate Grey DesignRichard at Slate Grey required a new logo and website design for his award-winning garden design & landscaping company that would help establish the profile of this flourishing new business. Having a great interest in horticulture and with clients in this sector, he felt confident I had a good understanding of his profession.

Armed with a great brief from the client who had a good idea of the tone for the new identity, the first task was to design the logo. Richard wanted to be able to choose from a few options and when presented with them, was immediately drawn to one in particular. As is usually the case with designing a logo, it is the art of subtracting the essence of the idea and honing down to find a simplified form which still conveys the company ethos. As the logo was required to be reproduced in a multitude of materials from business cards to t-shirt embroidery, site boards to van livery; simplicity really was the key.

Taking inspiration from geometric forms in garden design the finished logo represents the three main services that Slate Grey offer. The holding rectangular area represents landscape, the circle represents design, and the leaf shape representing the planting.

The website was also designed with this in mind. The design needed to be simple to use, aesthetically pleasing and act as a foil for the images. There are three main pages which highlight the services Slate Grey offer, plus a blog style page for news of current projects and other garden related matters. There is plenty of scope for the website to grow and develop alongside the business.

Just as important as front-end design and development is concentration on great SEO. The website performs consistently well for both mobile and desktop searches in Google rankings and as a result has already gained new business for Slate Grey.


Wordpress website design for  a garden design & landscaping company based near Tunbridge Wells

New catalogue design for How Green

The new and improved catalogue for How Green Nursery is at the printers! This year, the catalogue design includes more of the nursery’s great plant images. Also new is the icon-based pricing system, which enables the reader to see at-a-glance the different price bands. The catalogue is usually mailed out and so finished weight is a concern. With this in mind, the format has been carefully thought-out to maximise space without increasing the number of pages. I hope the new catalogue brings in some great orders for How Green and wish them every success for 2014!

new catalogue design for How Green Nursery

Website and logo for a garden designer

Carol Whitehead is a garden designer and artist based in Seaford, East Sussex. Her requirement was a new website to replace the existing one, which was felt to be not working hard enough in terms of aesthetics, functionality or web presence.

Carol is a real hands-on person and really liked the idea of getting to grips with a blogging style page where she could post regular updates on gardens in progress as well as imparting her knowledge and observations in the field as a whole.

Designing her logo was a great exercise in balance; as an artist Carol had strong ideas about what she would like to include in the identity and the end result is a real honing down of the disciplines and characteristics she was hoping to convey. Inspiration from her love of Japanese art, the teachings of Aikido, and form and function in harmony; as well as paying homage to one of her favourite films of all time (and mine, incidentally).

For the website, we decided to keep with the idea of case studies on a range of finished projects from her portfolio, but the beauty of WordPress is that we will easily be able to swap out some of the older projects as newer ones are complete, whilst still being able to keep them in the archive for reference. The notebook page (blog) has a slightly looser style than the others, to reflect the artistic side of Carol’s personality. She is looking forward to using this space as a testing ground for ideas and developing it further.



A brand identity and website design

logo for a new brand launch

The owners of this start-up business were brimming with ideas for the launch of their new product and needed a strong brand identity and website design to suit their fresh approach.

sheepys-site-conceptThe product, unisex natural sheepskin slippers with a soft sole, was inspired by a family history of handmaking these ultra comfy and warm slippers from sheepskin offcuts. The design brief was for it to be fun, young, fresh, hand-made and wholesome. They really liked the Ben & Jerry’s ice cream had-drawn collage style look and feel and wanted something along similar lines.

The logo needed flexibility in design for future adaptations as an embossed stamp on the product itself and various POS materials.

Teaser single page website design


A sophisticated and high value look, single page website design was required for this business launch. A loyalty club offering discounted corporate entertaining for brokers in the City of London. The design concept for the card itself; to be cut from black metal and etched with the 24Black logo.


A horticultural WordPress website

The brief was to design, build and launch a website and create a company logo for How Green Nursery, an established family-run wholesale growing nursery, based in Hever, Kent.

how green nursery's horticultural WordPress website

A traditionally run horticultural business, they felt ready to embrace modern technology and take their business forward with a website which would give both valuable information to existing clients as well as broaden their customer base and bring in new business.

They liked the idea of being able to handle the writing and uploading of news stories and images themselves on a regular basis and WordPress is the ideal platform, so I created the static pages and the template for the home page blog (nursery news). I’m thoroughly impressed with how they use this new found voice to keep in touch with their customers, it is proving to be a very popular read amongst their clientele.

The 30th Anniversary logo for How Green NurseryThis was the first horticultural WordPress website I designed and built and it was a great experience to have such wonderful clients to make it for. They were really excited about the project and I’m glad to say were thrilled with the result.

Our working relationship has flourished and I have since gone on to design their annual catalogue, various flyers, adverts and pull-up banners. Celebrating their 30th Anniversary in 2012, I was also commissioned to design a logo to help commemorate this.


“Ginger & Fig has been a revelation to us as a business! Our marketing was virtually non-existent and needed to be brought forward. Natalie provided us with a fantastic logo that is now proudly placed on everything from letterheads to banners. She revamped our trade catalogue, completely changing the format to make it an attractive and user friendly aid for our customers. She has painstakingly designed, assembled and nurtured our website for us and the result is a fantastic site that we can update and refresh ourselves on a weekly basis. She continues to work with us and has just designed our new catalogue as well as moving our website forward in 2013. We’d be lost without her!” Simon Sutcliffe, How Green Nursery

A wide range of materials can be produced as part of a graphic design service to help your business flourish, such as:

• logos
• branding
• business cards
• stationery
• adverts
• flyers
• leaflets
• booklets
• brochures
• catalogues
• CD artwork
• point-of-sale
• pull-up banners
• pop-up stands
• CMS websites
• static websites
• web banners

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