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A brand identity and website design

logo for a new brand launch

The owners of this start-up business were brimming with ideas for the launch of their new product and needed a strong brand identity and website design to suit their fresh approach.

sheepys-site-conceptThe product, unisex natural sheepskin slippers with a soft sole, was inspired by a family history of handmaking these ultra comfy and warm slippers from sheepskin offcuts. The design brief was for it to be fun, young, fresh, hand-made and wholesome. They really liked the Ben & Jerry’s ice cream had-drawn collage style look and feel and wanted something along similar lines.

The logo needed flexibility in design for future adaptations as an embossed stamp on the product itself and various POS materials.