A simple responsive layout that lets the images do the talking.
The website for home workshop-based Bedgebury Blooms is now live. The project, to design and build a showcase type website for a local florist, was a real pleasure to do. Nicola’s eye for colour in her floristry is superb and she wanted a website with a big focus on images. As the business is still young, the website has plenty of scope to develop and grow over the coming months. A Mailchimp campaign designed to match the branding helped get the word out to her new clients that the website was launched.
One of the many benefits of designing and building websites for the WordPress platform is the flexibility to evolve and grow.
As Slate Grey’s business offering has expanded and the team grown, the website’s colour palette has been refreshed, tying it in with the new vehicle livery. Several new pages have been added to the site, highlighting the growing range of services offered.
Nicola from Bedgebury Blooms was looking for a designer who could help her business take off on the right footing, and approached me after seeing some of the horticultural sector websites I had created for other clients.
The first project was to design the logo, inspired by beautiful bluebell woodland a stone’s throw from her studio and with a vintage feel to the typography. The design was then applied to business cards, printed on a high quality textured GF Smith paper.
Nicola also needed something potential customers could take away as a reminder from her stall at a wedding fair and so a set of four postcards were created that could be kept or filled out and sent on, thus potentially expanding the reach.
I was approached by Andrew at Drew Neat to undertake a complete redesign of his existing main website, lawn care website and several microsites.
The existing websites had been in place for a few years and were looking a little dated. Andrew was looking for a clean and simple website, but with a touch of elegance that would reflect his business; which offers a high level of skill, reliability and attention to detail from its gardening staff.
After being presented with several concepts for the logo, the design chosen was based on the theme of a traditional parterre or knot garden. A nod to traditional gardens on a grander scale and also to their dedicated upkeep by teams of skilled plantsmen. The business cards were digitally printed with white ink on high quality GF Smith Forest Green paper.
Richard at Slate Grey required a new logo and website design for his award-winning garden design & landscaping company that would help establish the profile of this flourishing new business. Having a great interest in horticulture and with clients in this sector, he felt confident I had a good understanding of his profession.
Armed with a great brief from the client who had a good idea of the tone for the new identity, the first task was to design the logo. Richard wanted to be able to choose from a few options and when presented with them, was immediately drawn to one in particular. As is usually the case with designing a logo, it is the art of subtracting the essence of the idea and honing down to find a simplified form which still conveys the company ethos. As the logo was required to be reproduced in a multitude of materials from business cards to t-shirt embroidery, site boards to van livery; simplicity really was the key.
Taking inspiration from geometric forms in garden design the finished logo represents the three main services that Slate Grey offer. The holding rectangular area represents landscape, the circle represents design, and the leaf shape representing the planting.
The website was also designed with this in mind. The design needed to be simple to use, aesthetically pleasing and act as a foil for the images. There are three main pages which highlight the services Slate Grey offer, plus a blog style page for news of current projects and other garden related matters. There is plenty of scope for the website to grow and develop alongside the business.
Just as important as front-end design and development is concentration on great SEO. The website performs consistently well for both mobile and desktop searches in Google rankings and as a result has already gained new business for Slate Grey.
The new and improved catalogue for How Green Nursery is at the printers! This year, the catalogue design includes more of the nursery’s great plant images. Also new is the icon-based pricing system, which enables the reader to see at-a-glance the different price bands. The catalogue is usually mailed out and so finished weight is a concern. With this in mind, the format has been carefully thought-out to maximise space without increasing the number of pages. I hope the new catalogue brings in some great orders for How Green and wish them every success for 2014!
Carol Whitehead is a garden designer and artist based in Seaford, East Sussex. Her requirement was a new website to replace the existing one, which was felt to be not working hard enough in terms of aesthetics, functionality or web presence.
Carol is a real hands-on person and really liked the idea of getting to grips with a blogging style page where she could post regular updates on gardens in progress as well as imparting her knowledge and observations in the field as a whole.
Designing her logo was a great exercise in balance; as an artist Carol had strong ideas about what she would like to include in the identity and the end result is a real honing down of the disciplines and characteristics she was hoping to convey. Inspiration from her love of Japanese art, the teachings of Aikido, and form and function in harmony; as well as paying homage to one of her favourite films of all time (and mine, incidentally).
For the website, we decided to keep with the idea of case studies on a range of finished projects from her portfolio, but the beauty of WordPress is that we will easily be able to swap out some of the older projects as newer ones are complete, whilst still being able to keep them in the archive for reference. The notebook page (blog) has a slightly looser style than the others, to reflect the artistic side of Carol’s personality. She is looking forward to using this space as a testing ground for ideas and developing it further.
The owners of this start-up business were brimming with ideas for the launch of their new product and needed a strong brand identity and website design to suit their fresh approach.
The product, unisex natural sheepskin slippers with a soft sole, was inspired by a family history of handmaking these ultra comfy and warm slippers from sheepskin offcuts. The design brief was for it to be fun, young, fresh, hand-made and wholesome. They really liked the Ben & Jerry’s ice cream had-drawn collage style look and feel and wanted something along similar lines.
The logo needed flexibility in design for future adaptations as an embossed stamp on the product itself and various POS materials.
A sophisticated and high value look, single page website design was required for this business launch. A loyalty club offering discounted corporate entertaining for brokers in the City of London. The design concept for the card itself; to be cut from black metal and etched with the 24Black logo.
Hello there, I’m Natalie Seal, a freelance graphic designer based near Tunbridge Wells, Kent. With 15 years freelance and previously as senior designer at a marketing & design agency, I’ve totted up plenty of experience in graphic design in one way or another. My goodness, how time flies!
But why Ginger & Fig?
Well, it’s not just because they are both versatile, taste delicious and bring something special to the table; they also rather handily reflect the fact that I have two different types of customer. Which one might you be?
Bold and Brilliant Ginger
For marketing & creative agencies seeking hands-on help when the heat is on. I’m bookable to work in-house or from home, be it for a day or two or on a regular basis, keeping the seat warm and the mouse clicking for mid to senior weight designers and creative artworkers on leave, or when the workload is heavy. If you’d like to email me, I’ll happily send you my CV or can pop in for a chat.
Small and Perfectly Formed Fig
For small and local businesses looking for beautifully turned out communications. I offer a friendly and personal service; with flavour-filled design and marketing that’ll get you noticed. From a company logo, advert in a magazine or a new website and everything in-between. If you’d like to email a brief outline of your requirements, I’ll get back to you as soon as possible and we can take it from there.
In the meantime, I hope you enjoy having a look around my little corner of the virtual cosmos…
a SE Asian plant, resembling bamboo.
a hot, fragrant spice made from the rhizome of the plant Zingiber officinale, which may be chopped or powdered for cooking, preserved in syrup, or candied.
Short for Ginger Ale.
[adjective] light reddish-yellow colour.
[verb] gingered, to flavour with ginger.
ginger up, to make more lively, adding a quality of energy or spiritedness.
To add pep or spice up.
[noun] Ficus carica deciduous Old World fruiting tree or shrub (also fig tree), of the family Moraceae.
a soft pear-shaped fruit with sweet dark flesh and many small seeds, eaten fresh or dried.
[noun] phrase in full fig or in fine fig.
dress or array: to appear at a party in full fig .
Of smart appearance, especially appropriate to a particular occasion or profession. Best bib and tucker.
condition: in fine fig. Feague (orig. 1685-95)
feeling well, lively.
A wide range of materials can be produced as part of a graphic design service to help your business flourish, such as: