Website and logo for a garden designer

Carol Whitehead is a garden designer and artist based in Seaford, East Sussex. Her requirement was a new website to replace the existing one, which was felt to be not working hard enough in terms of aesthetics, functionality or web presence.

Carol is a real hands-on person and really liked the idea of getting to grips with a blogging style page where she could post regular updates on gardens in progress as well as imparting her knowledge and observations in the field as a whole.

Designing her logo was a great exercise in balance; as an artist Carol had strong ideas about what she would like to include in the identity and the end result is a real honing down of the disciplines and characteristics she was hoping to convey. Inspiration from her love of Japanese art, the teachings of Aikido, and form and function in harmony; as well as paying homage to one of her favourite films of all time (and mine, incidentally).

For the website, we decided to keep with the idea of case studies on a range of finished projects from her portfolio, but the beauty of WordPress is that we will easily be able to swap out some of the older projects as newer ones are complete, whilst still being able to keep them in the archive for reference. The notebook page (blog) has a slightly looser style than the others, to reflect the artistic side of Carol’s personality. She is looking forward to using this space as a testing ground for ideas and developing it further.

www.carolwhitehead.co.uk

Hello there, I’m Natalie Seal, a freelance graphic designer based near Tunbridge Wells, Kent. With 18 years freelance and previously as senior designer at a marketing & design agency, I’ve totted up plenty of experience in graphic design in one way or another. My goodness, how time flies!

But why Ginger & Fig?

Well, it’s not just because they are both versatile, taste delicious and bring something special to the table; they also rather handily reflect the fact that I have two different types of customer. Which one might you be?

Bold and Brilliant Ginger

For marketing & creative agencies seeking hands-on help when the heat is on. I’m bookable to work in-house or from home, be it for a day or two or on a regular basis, keeping the seat warm and the mouse clicking for mid to senior weight designers and creative artworkers on leave, or when the workload is heavy. If you’d like to email me, I’ll happily send you my CV or can pop in for a chat.

Small and Perfectly Formed Fig

For small and local businesses looking for beautifully turned out communications. I offer a friendly and personal service; with flavour-filled design and marketing that’ll get you noticed. From a company logo, advert in a magazine or a new website and everything in-between. If you’d like to email a brief outline of your requirements, I’ll get back to you as soon as possible and we can take it from there.
In the meantime, I hope you enjoy having a look around my little corner of the virtual cosmos…